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DTC创新

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DTC或D2C，全称Direct to Consumer，是指如何品牌构建直接面对消费者的商务模式创新，包括任何以终端消费者为目标而进行的营销、销售和服务。与传统通路相比， DTC创新 就是与消费者更贴近，最终实现掌握消费者一手数据利用数据驱动产品设计、营销和服务与体验，达成与消费者的共创！Runwise创新社区提供最多的 DTC营销、全域营销和数字营销 的创新趋势洞察、方案指南和成功案例参考。

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