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产品创新

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产品创新 是对产品全生命周期管理的思维和实践。 按过程应该包括四个环节，即 产品战略 管理、产品市场管理(或称 产品营销 管理)、产品研发管理 和  产品生命周期 管理。又指把企业的一部分(通常是一个系列的产品)拿出来当作“虚拟企业”来管理。

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