案例研究 | 详解纽西之谜的全渠道零售增长之路
01打造爆款的三重逻辑
那么,如何进行选品以及爆款打造呢?纽西之谜有着一套完整的开发思维和实施方案。据丁总透露,可以从三大逻辑来理解:
第一,瞄准赛道:爆款意味着规模化,当进行单品突围时,一般是瞄准大市场,包括隔离、面膜都是属于美妆市场的大品类,具有庞大的受众基数;
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