图说创新|未来的购买力: Z 世代与千禧一代
theo-chen
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品牌在制定如何接触年轻受众的战略时,往往会将 "千禧一代 "和 "Z 世代 "归为一类。虽然他们有一些相似之处,但从消费方式到购买地点,他们的差异同样明显。可以这样想:最年轻的 Z 世代消费者还在上小学,而最年长的千禧一代则在 40 岁左右。Z 世代和千禧一代是一样的吗?以及品牌可以做些什么。
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