一、在金融危机爆发前自救,洞察风险谋求转型升级
二、不做广告做品牌,用纪录片做“高级公关”
国外,曹德旺其实是去当“接盘侠”,接盘通用汽车在代顿的旧厂房,同时需要安置当地数千名产业工人。
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One thought on “创新案例|“企业版杨紫琼”如何通过《美国工厂》拿下 奥斯卡最佳纪录片奖 ?”
现在的时局和2008年前有点像,甚至更复杂,可以学学曹老爷子的智慧