作者观点:
创新研报 | 2023年大学生夏日消费洞察报告
Nymph Chen
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今年入夏以来,各地最高气温记录不断被刷新。据世界气象组织公布,2023年有望迎来全球最热夏天。夏日的降温、防晒、消暑、避暑需求催生一系列消费,带火“夏日经济”,高校年轻人更是使出浑身解数,带火夏日消费“新潮流”。
本篇调研报告从大学生消费人群画像、夏日消费需求洞察、夏日消费决策洞察三个方面,分三个篇章——消暑饮品篇、运动防晒篇、新消费篇,带大家一起洞见高校年轻人和夏日新消费趋势。
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