创新研报 ｜2024年「乳品行业」小红书618高质量增长攻略
Alexander Li
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作者观点：
创新研报 ｜2024年「乳品行业」小红书618高质量增长攻略
Alexander Li
+ 关注
报告总结2023年乳品赛道竞争情况，探讨了消费者需求日益精准化、品牌需布局种草抢占心智的趋势。针对常温牛奶、鲜牛奶、酸奶进行了618期间的市场机会分析和营销策略推演。
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