创新研报｜2024年中国购物者报告系列
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创新研报｜2024年中国购物者报告系列
Tan Bin
+ 关注
贝恩公司和凯度消费者指数联合发布《2024年中国购物者报告·系列一》，聚焦中国市场的温和增长和价格持续承压。报告涵盖2023年回顾、2024年市场洞察、新生势力品牌探索及对品牌商和零售商的建议。
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