作者观点:
创新研报|2024女性消费力洞察报告
Alexander Li
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本报告从“代际更替”的全新研究模型切入,探索女性消费群体在社会角色发生代际变化后,是否会出现新的消费观、消费行为,及其对中国零售商业市场产生的深远影响,深入分析“新三代”消费者的特征与消费行为,解读女性消费的未来趋势。
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