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鞋服行业尤其是休闲鞋赛道巨头林立,通过本视频了解Allbirds如何以一款产品突围,他们到底做对了什么?
创新讲座 | 创新品牌Allbirds如何在传统鞋服行业突围而出
Yann Zhou
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鞋服行业尤其是休闲鞋赛道巨头林立,通过本视频了解Allbirds如何以一款产品突围,他们到底做对了什么?
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2 thoughts on “创新讲座 | 创新品牌Allbirds如何在传统鞋服行业突围而出”
刚巧读《创业者》的一篇新文谈到国内某服装大厂新老交棒且困局难破的文章。希望他们高层能看到这个视频,也许能有所帮助。:)
老品牌有体量和品牌的势能,不是每个品牌都有耐克的决心和毅力花五年转型,相比之下孵化子品牌,能更敏捷、低成本地探索,也是对二代的一种极好的磨练