创新图报|消费产品推新失败的5大关键原因,可用持续反馈与精益方法改变
Runwise 创研院
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本图报探讨了产品推新成功的关键因素。调研结果显示,在过去3年中,38%的产品创造了收入增长,而24%的产品未能达到财务目标。调研还发现,企业在产品组合管理中面临的挑战包括缺乏高价值项目、资源过度紧张、项目优先级不统一以及对可用资源缺乏可见性等。此外,还揭示了创新过程中存在的问题,包括传统方法速度慢、创新流程不够灵活等。进而强调了持续的反馈和精益的方法对于新产品成功至关重要。
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