图说创新 | 实施B2B数字营销的七个步骤
Gordon Chen
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一些B2B企业已经通过数字营销取得有效增长。然而,仍有B2B企业无法从数字营销中取得最大化收益,因为它们并未将集客营销整合进企业的发展战略中。基于此,本图提出了实现B2B数字营销的七个步骤,分别是B2B战略制定、积极的网站管理、注重搜索营销、实施内容和集客营销、挖掘B2B营销的社交媒体、潜在客户生成和线上客户关系管理、使用数据分析并进行改进。
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