图说创新 |实现PLG的六个有效营销步骤
Gordon Chen
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在传统的营销模式中,产品营销人员往往关注销售前的阶段,增长营销人员则关注销售后的阶段。然而,产品驱动增长则能兼顾产品和增长。产品驱动增长的优势不仅在于产品宣发,还在于提升企业品牌。本图重点介绍了6种有效的PLG营销方式,以帮助您实现产品和增长的有效整合,从而实现长期的可持续增长。
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