创新图报|用Ansoff矩阵规划业务增长战略的 3 个步骤 + 示例
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安索夫Ansoff矩阵是战略规划中的一个强大工具,它帮助企业选择适合其增长的战略方向。文章强调了增长对企业的长期生存和成功至关重要,并提供了多种产品开发、市场开拓和多元化策略的思考模型。同时,强调策略的同时执行、定量比较不同策略、预测不可预见事件和分散风险等原则。通过分析趋势、定义增长和多元化策略,并进行正式描述和量化,企业可以有效地利用Ansoff矩阵来制定增长策略。
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