图说创新 | 如何成功实施DTC营销策略
Gordon Chen
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D2C品牌将自己的产品直接生产、推广、销售和运送给客户,而不是把产品卖给零售商再转卖给消费者。D2C战略的优势在于,与客户建立更好的反馈循环,更好地掌控业务运营,长久地节省资金。本图介绍了七个DTC品牌的成功案例和启示,以帮助您实施一个成功的DTC营销策略,包括减少中间商差价、向实体店扩张、鼓励顾客分享反馈意见、提供体验而不只是产品、采取内容优先策略、信守承诺保证透明度、借助社交媒体获取曝光度。
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