作者观点:
创新研报|中国官方汽车定制改装消费洞察报告
Alexander Li
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中国乘用车市场呈现回温态势,消费群体年轻化推动全新竞争格局。中国品牌定制改装车型数量占优,豪华品牌占比也不低。价格区间主要分布在30万以下,但定制改装车型的指导价大多位于高价位段,其中指导价10万及以下区间的溢价支出最高,达到57.9%。
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