创新研报 | 2024年1月文娱行业市场观察
Alexander Li
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创新研报 | 2024年1月文娱行业市场观察
Alexander Li
+ 关注
2024年1月，电影市场总票房下滑74.5%，剧集方面，腾讯视频上榜5部，爱奇艺和优酷各上榜3部 TOP10。播放量指数最高的《繁花》品牌露出时长和频次领先。微短剧方面，各平台TOP1均有涉及。
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