作者观点:
本报告主要阐述了三个要点分别是:什么企业适合做自动化营销、营销自动化前期准备以及营销自动化三个应用前景。文中提到了满足线索量充足、内容体系完善、标签体系完善三个条件适合做自动化营销,在营销自动化前期要做好三个准备以及按照客户阶段构建自动化营销路径、按场景构建自动化营销路径、按个性化场景构建营销路径三个具体路径。旨在为B2B企业做自动化营销做参考和建议。创新研报|2024年中国B2B 销售线索营销白皮书
本报告主要阐述了三个要点分别是:什么企业适合做自动化营销、营销自动化前期准备以及营销自动化三个应用前景。文中提到了满足线索量充足、内容体系完善、标签体系完善三个条件适合做自动化营销,在营销自动化前期要做好三个准备以及按照客户阶段构建自动化营销路径、按场景构建自动化营销路径、按个性化场景构建营销路径三个具体路径。旨在为B2B企业做自动化营销做参考和建议。创新研报|2024年中国B2B 销售线索营销白皮书
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