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说到营销,无论甲方乙方,都觉得现在的营销太难做了。相比过去直接通过电视和纸媒投放广告就能带来效果,现在即使投入大量营销预算,也未必能成为品牌增长的撬动点。
一项营销报告显示,过去12年,营销费用增加3.5倍;但与之相反的,营销费用的投入ROI效果持续下降。
【小试牛刀】你于本月的最后一周带领大家一起开了一场反思会
【马上行动】立刻使用“海星”反思会
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