企业要实施成功的数字化营销转型改革,需要践行如下金字塔模型,从上至下依次是认知,应用,流程和组织,我们一一来拆解。 金字塔模型 01 认知层 处于最顶层的是认知...
彼得·圣吉在他的畅销书《第五项修炼》一书中主要介绍了“系统思考”的第五项修炼,系统思考的方法有三个基本元件:不断增强的回馈,反复调节的回馈,和时间滞延。其不断增...
随着近来ChatGPT的热议,人工智能技术被推上风口浪尖,由此以数字化技术为基础的数字营销也再次受到了不小的关注,但是营销的本质从来都没有变过,今天我们聊下Ch...
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