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构建数字化营销战略转型的金字塔模型：1. 最顶层是认知，认知又分最高管理层认知和中层管理认知，是转型成功的必要条件。2. 中间层是流程，流程的建立带来规模化效应...
彼得.圣吉在他的畅销书《第五项修炼》一书中主要介绍了“系统思考”的第五项修炼，系统思考的方法有三个基本元件：不断增强的回馈，反复调节的回馈，和时间滞延。其不断增...
随着近来ChatGPT的热议，人工智能技术被推上风口浪尖，由此以数字化技术为基础的数字营销也再次受到了不小的关注，但是营销的本质从来都没有变过，今天我们聊下Ch...
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