一个问题,是先盈利了再连锁,还是先连锁了再盈利? 很常见的情况是,某些品牌自己的直营门店明明挺赚钱的,于是顺理成章开始做招商加盟,结果加盟店做得一塌糊涂。本来好...
品牌要如何脱离增长陷阱、重构竞争优势呢?得企业运营的三大核心职能出发:一、在产品上取得差异化优势二、用营销取得更大的市场份额三、在供应链管理上取得成本差异化优势
提到济南的产业,你会想到什么?浪潮服务器、中国重汽高端重卡商用车、二机床大型冲压机床等这些济南制造吗? 但你可能想不到,在这样的产业土壤下,居然跑出了一个全国T...
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