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刀姐 doris

喜欢研究新消费和品牌营销方法论，也喜欢反思自己展开
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创新洞察 | 从海外DTC独角兽的陨落看中国DTC品牌的未来

这期播客，我和刀法的行业分析师冰清，一起探讨了海外 DTC 品牌与国内网生新消费品牌之间的差异，它们面临的困境及其背后的原因，并得出了以下观点： 大部分中国网生...

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