图说创新 | 全渠道零售为消费者带来良好体验的五个关键是什么?
Chris Huang
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精明的零售商,都在努力为消费者构建“无缝连接”的全渠道体验。全渠道不单纯是多渠道建设和统一化,更重要的是以消费者为中心,利用所有的销售渠道,将消费者在不同渠道的购物体验无缝链接。无论消费者是在线下门店、小程序商城、移动APP还是电商平台官方旗舰店,都能享受到优质的体验。本图将从5个方面讲述其中企业要重点关注的因素。
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