国货美妆靠什么增长？完美日记是怎么做数字化的？

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完美日记数字化

国货美妆凭什么搭上增长快车？完美日记是如何做数字化的？

刚刚过去的双十一大战中，以完美日记、花西子为首的国货美妆销售成绩不凡，那么，国货美妆仅仅是靠价格便宜、“平替”的特性获取市场的吗？本视频以完美日记为例，为你讲解它的数字化增长策略。

 

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Mia Wang

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●国货美妆凭什么搭上增长快车？完美日记是如何做数字化的？
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