同样都是胶片公司,为什么柯达死了,富士却蓬勃发展?
奥利弗·克米亚(Oliver Kmia)
你知道吗?当年著名的胶卷巨头柯达并不是没有过卡片机、数码相机的idea,也不是没人提出方案。但由于错误的判断,错误的方案筛选,最终业务在传统市场上失败了,也没有找到新的市场。不禁思考:
一旦发散构思完成,就必须收集、分类、细化和缩小范围,以便团队能够从候选列表中选择最佳解决方案、想法和策略。点击学习使用可行性四象限分析图……
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